Let’s talk about using text and typography as a design element.

When designing a website I am of the philosophy that “less is more”. I think that if a page warrants a fancy, attention-grabbing element (i.e. a large graphic, an animation, an interactive element), then it shouldn’t have to compete with the business of the rest of the page layout in order to catch your eye. Let’s face it, your menu and links are extremely important–they should be easy to locate and utilize–but they aren’t the star of your page. “Content is king”, so, when it comes to design, let your layout assist in making your content front-and-center rather than detracting from it or competing with it.

Also, the more graphics you have to add to carry your design, the heavier your page will tend to be. In an age where more browsing is done on a mobile device than on a desktop, page weight is becoming as much of a concern as it was in the days of dial-up.

So, all of that being said, how do you allow your site still be attractive and attention-grabbing without adding a bunch of graphics? You focus on your text and try to make it so much a part of your layout that, if all your images up and disappeared, you would still have a beautiful and attractive-looking page.

Well, I thought I would start a series on the blog that focuses on exactly this. I’m going to start compiling a list of things I find/use to help achieve this end.



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