My brother, Benjamin Faler, is one of the most sought-after personal trainers in the region.  In 2012 we put together a website as a way to keep communication open between him and his clientele and as an avenue for him to share his expertise.  With the launch of the website we implemented a full social media campaign, intertwining Facebook, Twitter and YouTube throughout his website.  The site has become a powerful tool in his business.



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